Letterboxd
Identity, Motion, Custom Type
A rebrand for Letterboxd centered around empowering the reviewer. Giving somebody a platform for their opinion and highlighting it. Letterboxd is an app for people who care a lot about film and find community in film.
Letterboxd
Identity, Motion, Custom Type
A rebrand for Letterboxd centered around empowering the reviewer. Giving somebody a platform for their opinion and highlighting it. Letterboxd is an app for people who care a lot about film and find community in film.
Overview
Domus is a growing home goods and skincare brand built on the premise of providing intentional and well-made items. The brand at its core sells goods, however we also wanted to realize a vision that inspired a way of living that is patient, considered and intentional—that the products Domus creates are products but also more broadly are tools used to support one in living a more considered lifestyle.
Overview
Domus is a growing home goods and skincare brand built on the premise of providing intentional and well-made items. The brand at its core sells goods, however we also wanted to realize a vision that inspired a way of living that is patient, considered and intentional—that the products Domus creates are products but also more broadly are tools used to support one in living a more considered lifestyle.
Illustration System
Domus plans to offer a wide array of different products. The planned product categories include skincare, household, hand + body, as well as fragrances.Given this wide range of products, a system needed to be devised that would be cohesive and flexible enough to accommodate differences in products and their compositions. With that, I thought about using a modular illustration system that could be used to differentiate between each type of product category. The modularity was paramount as it could then be used across variant lockup sizes and scales.
Illustration System
Domus plans to offer a wide array of different products. The planned product categories include skincare, household, hand + body, as well as fragrances.Given this wide range of products, a system needed to be devised that would be cohesive and flexible enough to accommodate differences in products and their compositions. With that, I thought about using a modular illustration system that could be used to differentiate between each type of product category. The modularity was paramount as it could then be used across variant lockup sizes and scales.
Wordmark
The model for the wordmark was the italic weight of Tuplet by Jakob Fangmeier. The italic forms nodded towards a historical sense of elegance, whilst the large sharp serifs and relatively hight amount of contrast added a sense of edge that struck the right balance between historical and contemporary we were going for. To mesh the mark more cohesively with the matrix visual language we had developed, I made a simple AI tool that allowed me to add the punchcard matrix effect to the mark.
Wordmark
The model for the wordmark was the italic weight of Tuplet by Jakob Fangmeier. The italic forms nodded towards a historical sense of elegance, whilst the large sharp serifs and relatively hight amount of contrast added a sense of edge that struck the right balance between historical and contemporary we were going for. To mesh the mark more cohesively with the matrix visual language we had developed, I made a simple AI tool that allowed me to add the punchcard matrix effect to the mark.
Symbol
The snail motif quickly became an exciting further development of the brand. Ever conscious of wanting to preserve a sense of slowness and rootedness to the brand Ali—the founder—thought it would be appropriate to consider a brand mascot. As Domus is a brand that provides products that accompany people within their homes ideally the mascot would also relate to the idea of a home. After further brainstorming, a snail came up in conversation as it it both literally travels by ground, but also it carries its “home on its back”. The formal gestures of the snail are also meant to reflect and relate to the Domus wordmark in subtle ways.
Symbol
The snail motif quickly became an exciting further development of the brand. Ever conscious of wanting to preserve a sense of slowness and rootedness to the brand Ali—the founder—thought it would be appropriate to consider a brand mascot. As Domus is a brand that provides products that accompany people within their homes ideally the mascot would also relate to the idea of a home. After further brainstorming, a snail came up in conversation as it it both literally travels by ground, but also it carries its “home on its back”. The formal gestures of the snail are also meant to reflect and relate to the Domus wordmark in subtle ways.
Packaging Application
The brand system shown in various packaging formats.
Packaging Application
The brand system shown in various packaging formats.
