overview
overview
Domus is a growing home goods and skincare brand built on the premise of providing intentional and well-made items. This quality and intention takes time and care. The brand at its core sells goods, however we also wanted to realize a vision that inspired a way of living that is patient, considered and intentional—that the products Domus creates are products but also tools to help one slow down and and take care of themselves.
Domus is a growing home goods and skincare brand built on the premise of providing intentional and well-made items. This quality and intention takes time and care. The brand at its core sells goods, however we also wanted to realize a vision that inspired a way of living that is patient, considered and intentional—that the products Domus creates are products but also tools to help one slow down and and take care of themselves.
brand system
brand system
We worked to systematically incorporate traditional symbols of slowness and beauty. Flowers are presented on all of the exterior packaging signifying beauty and patience. Patterns are also incorporated which are inspired by vintage needle-point textile work that created during the Arts & Crafts movement in the 19th century. The brand typeface used—Heline by Morgane Vantorre—is also inspired by this needle-point work of the past.
We worked to systematically incorporate traditional symbols of slowness and beauty. Flowers are presented on all of the exterior packaging signifying beauty and patience. Patterns are also incorporated which are inspired by vintage needle-point textile work that created during the Arts & Crafts movement in the 19th century. The brand typeface used—Heline by Morgane Vantorre—is also inspired by this needle-point work of the past.
Logo
Logo
The custom drawn wordmark was inspired by exaggerated script lettering of the 20th century. Script lettering infers a presence of the human hand which we felt helped communicate both a sense of elegance and craft.
The snail motif quickly became an exciting further development of the brand. Ever conscious of wanting to preserve a sense of slowness and rootedness to the brand Ali—the founder—thought it would be appropriate to consider a brand mascot. As Domus is a brand that provides products that accompany people within their homes ideally the mascot would also relate to the idea of a home. After further brainstorming, a snail came up in conversation as it it both literally travels by ground, but also it carries its “home on its back”. The formal gestures of the snail are also meant to reflect and relate to the Domus wordmark.
The custom drawn wordmark was inspired by exaggerated script lettering of the 20th century. Script lettering infers a presence of the human hand which we felt helped communicate both a sense of elegance and craft.
The snail motif quickly became an exciting further development of the brand. Ever conscious of wanting to preserve a sense of slowness and rootedness to the brand Ali—the founder—thought it would be appropriate to consider a brand mascot. As Domus is a brand that provides products that accompany people within their homes ideally the mascot would also relate to the idea of a home. After further brainstorming, a snail came up in conversation as it it both literally travels by ground, but also it carries its “home on its back”. The formal gestures of the snail are also meant to reflect and relate to the Domus wordmark.
