The opportunity to share your response, write a review, and view a conversation around a film is at the core of what Letterboxd offers and what the visual strategy looks to embody. There is a simple joy in getting to talk about films with others. Opinions, reviews, and conversations are all communicated through writing on Letterboxd. With that in mind, the visual identity looks at ways to utilize the formal characteristics of writing as a way of developing a visual language for the brand. Using the formal characteristics of each letter, word, and then paragraph provided a scalable system of forms that honored the uniqueness of each opinion while also feeling tied to a consistent visual system.