09.Sound of Dawn
Visual Identity
2025
Visual identity for a hypothetical music festival named “Sound of Dawn”. The intention of the festival is to provide attendees a space to temper the approaching colder weather and longer nights that winter brings, with the reminder that warmth and light may still be had. Nature, trees, ambient and acoustic music are all core elements to the festival.The wordmark is a custom glyph set that uses a variable height axis to modulate the letterforms. The mark is meant to symbolize the form of the rising sun.